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Sunday, May 9, 2010

The bridal category remains solid as a rock

source :nationaljewelernetwork
By Michelle Graff
Nisan 12, 2010

The bridal category remains solid as a rock

Natural blue and pink diamond ring by Scarselli Diamonds, Scarselli.com. Blue was the second hottest natural color diamond choice (behind yellow), with 22 percent of the vote, while 7 percent picked pink.

While consumers may remain hesitant to splurge on fashion jewelry, nothing seems to stop them from falling in love and getting married, the results of National Jeweler's Product Panel on bridal jewelry show.

Nearly half (47 percent) of the retail jewelers who took the survey reported that their loose diamond, diamond engagement ring and wedding band sales have increased over the last three years, while 36 percent said they have remained steady.

As the economy continues to bounce back, bridal will no doubt remain central to any jewelry store's success, as retailers find creative ways to adjust to a post-recession world and continued Internet interference. ...


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