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Sunday, May 16, 2010

Nice ice - Diamond jewelry still tops for retailers

source : nationaljewelernetwork.com
By Catherine Dayrit
May 04, 2010

Nice ice

Carla Amorim's "Champagne" ring in 18-karat yellow gold with 1.5 carats of diamonds; suggested retail price is $9,000. CarlaAmorim.com

New York--Despite widespread efforts to reduce inventory, there are some items that jewelers simply must keep in stock.

Diamond hoops and studs, as well as delicate pendants, are can't-go-wrong options for need-it-now customers, while trendy diamond charms and colored diamonds might catch the eye of customers seeking the unique.

Diamond jewelry continues to represent the largest category of sales among jewelry retailers, bar none, thanks in part to a marketing machine matched by no other jewelry category. Credit is also due to innovative new styles--who would have thought rough cuts and brown diamonds would become designer darlings?--offering a welcome retreat from the familiar. ...


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