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Friday, April 23, 2010

Swarovski latest to fall under silver’s spell

source : nationaljewelernetwork.com
April 23, 2010

Swarovski latest to fall under silver’s spellSwarovski's first sterling silver collection, the "Manhattan Collection" features pieces like these featuring silver and black cubic zirconia.

New York-Austrian crystal giant Swarovski clearly has a thing for New York: Besides releasing the "Manhattan Collection," its sterling silver debut, the brand's boutiques worldwide will be decorated with a Sex and the City 2 theme, playing up the jewelry and accessories featured in the film.

In a departure from its predominantly costume jewelry focus, Swarovski is bringing its fashion-forward ethos to the company's first sterling silver jewelry collection, the "Manhattan Collection," unveiled as part of its fall collection.

The collection features a modern chain-link silhouette, with pieces crafted in .925 sterling silver with rhodium plating, and offered at price points ranging from $260 to $320. The designs deploy a black-and-white motif, mixing sterling silver with the brand's black cubic zirconia stones.

The silver collection will be available in early August in Swarovski boutiques, through authorized Swarovski retailers and on the brand's Web site, Swarovski.com. ...


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