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Sunday, April 11, 2010

QVC, Smithsonian partnering on jewelry line

April 09, 2010 Marie Antoinette EarringsWashington--In what may seem like an unusual pairing, multichannel retailer QVC is teaming up with the Smithsonian Institute to create a line of fashion jewelry inspired by the museum's collection of iconic pieces.

In a news release issued Friday, the Washington, D.C.-based Smithsonian, the world's largest museum and research complex, announced it was entering into a licensing agreement with QVC to offer a jewelry collection based on objects in the National Gem and Mineral Collection, which is part of the National Museum of Natural History. The QVC-Smithsonian collection is expected to launch this fall.

The National Gem and Mineral Collection contains more than 375,000 individual specimens, and counts among its ranks world-famous pieces such as the blue Hope Diamond and the Marie Antoinette Earrings, as well as a research and mineral collection used by scientists around the world, the release states.

The line with QVC will include earrings, rings, bracelets, pins and brooches, as well as replicas of pieces in the museum's collection.


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