source : nationaljewelernetwork.com
By Michelle Graff
April 15, 2010
In February, both diamond company Hearts on Fire and the Richemont Group-owned Cartier acknowledged they were severing ties with under-performing retailers, and both cited essentially the same reason: They wanted to maximize their brand's potential by partnering only with those retailers who really know how to push their product.
Stories detailing these divorces blew up online at NationalJeweler.com, remaining on the site's top-viewed list for weeks. But was the frenzy whipped up by the jewelers directly impacted or by the love-hate relationship jewelers often harbor when it comes to their favorite brands? Longtime retailers and industry observers suggest the latter. ...