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Thursday, April 15, 2010

By choice or not, jewelers fall off brand-wagon

source : nationaljewelernetwork.com
By Michelle Graff
April 15, 2010

'Beloved' ringHearts on Fire says it is renewing its focus on bridal pieces, like this "Beloved" ring, featuring a 0.75-carat center stone and 0.37- to 0.47-carat side stones; setting retails for $2,650.

New York--In a month known for hearts and cupid's arrows, some of the industry's biggest brands weren't showing recession-battered retailers any love.

In February, both diamond company Hearts on Fire and the Richemont Group-owned Cartier acknowledged they were severing ties with under-performing retailers, and both cited essentially the same reason: They wanted to maximize their brand's potential by partnering only with those retailers who really know how to push their product.

Stories detailing these divorces blew up online at NationalJeweler.com, remaining on the site's top-viewed list for weeks. But was the frenzy whipped up by the jewelers directly impacted or by the love-hate relationship jewelers often harbor when it comes to their favorite brands? Longtime retailers and industry observers suggest the latter. ...


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